Search engine optimisation (SEO) is the backbone of your website. The content on your website has to be SEO optimised to improve your ranking on the major search engines. While this is an important truth for all content, it is crucial to small businesses. Without SEO, and the resulting ranking from search engines, the content you put on the internet will be lost in the void of cyberspace or worse losing potential customers.
Have you gone through the work of securing a domain and creating a website to attract new customers to your businesses? Then fail to rank.
That is the primary reason most companies have a website. After all, Google is the place we all turn when we want to find almost anything.
Whatever service or product your company provides, your website is virtually useless if potential customers can’t find it easily through a major search engine.