It's like a game of chess, it's a test, it's very competitive. But there's nothing better than finding your planning and strategy has paid off and the site is on page one for your keywords.
How do you get found on Google? It doesn't just happen by itself. It is the result of planned keywords, well written background information and content tweaking to improve the website SEO position month by month.
Search engine optimisation (SEO) is the backbone of your website. The content on your website has to be SEO optimized to improve your ranking on the major search engines. While this is an important truth for all content, it is crucial to small businesses. Without SEO, and the resulting ranking from search engines, the content you put on the internet will be lost in the void of cyberspace or worse losing potential customers.
Have you gone through the work of securing a domain and creating a website to attract new customers to your businesses? Then fail to rank.
That is the primary reason most companies have a website. After all, Google is the place we all turn when we want to find almost anything.
Whatever service or product your company provides, your website is virtually useless if potential customers can’t find it easily through a major search engine.
Google and the other major search engines do not release information about every detail they use to determine their rankings, but you can understand the key ingredients to search engine ranking.
Links to your site help organically increase your ranking. Hopefully, your website provides the best information about XYZ in your area and other websites will naturally link to your website to provide customers with quality information. In a local arena, you have the benefit of working with other businesses to exchange links. For example, if you provide all the graphic design work for a local business, you provide a link on your page for customers to visit that business. In exchange, the company offers a link to your webpage on its own site.
The days of being able to rely on poor content stuffed with keywords are over. Take a look at the content on your website. Does it offer genuine value to customers? Is the content clear, concise, and free of errors?
The strategic use of keywords is essential in letting Google spiders, and your customers, know what type of product or service your website provides.
Create page titles with keywords to indicate the purpose of each page.
Use keywords on your website that mention your local town or area. The reasoning behind this is that if you sell tires and someone Googles “tires in Newton Abbot,” you want your website to appear on the first page. Having your website appear on this, or near the top, increases your click-through rate.
Have evergreen content on your website. Evergreen content is content that will still be relevant months and even years from now. Search engines favour evergreen content, so it boosts your ranking. It also provides the benefit of having some content on your website that doesn’t need to be frequently re-done. If you sell windows, having a blog post over the importance of energy efficiency in windows is an excellent example of evergreen content.
Although you don’t want to overdo it, the more content you have on your website, the more SEO friendly it will become. Think of your website like you do your business. You want it to be in a constant state of growth and health. Accomplishing this means dedicating time to providing fresh content and increasing the size of your website at regular intervals.
Do you want more traffic to your local Devon business?
Of course, you do… who doesn’t want traffic coming to their site?
I guess the real question is how can we get you more traffic?
There are 10 slots on the Google first page, just 10, plus the paid adverts, but the stats for them, can be poor reading indeed.
Getting to the first or even second page is not a right, it's a reward. It's a reward for good search engine optimisation. This can represent months of constant work and tweaking, hard study and research. Of course, sites will get there organically but if you're builder, plumber, trader or a hair salon it won't happen on it's own.